Conversation Guide: Supporting Someone Else
Part 1: What Not To Say

Part 1 covers what not to say and why the most common responses backfire. If you want to know what actually works, and why, that’s covered in Part 2. Either part stands alone, but they work better together.

Knowing what to say to someone who is struggling matters immensely, and we have a cheat sheet for that. But if you don’t actually understand what you’re saying or why you’re saying it, it’s not authentic. It will sound generic and feel insincere. However, what’s more important is what you shouldn’t say, so we’re going to start there.

Most people don’t realize that the things we most frequently say to support the people we love are often harmful. They sound kind, and they feel good to the person saying it, but most of the time they actually damage trust and deepen pain and loneliness. The most socially acceptable words of comfort are actually really awful.

We’re experiencing an epidemic of loneliness, and part of the reason is that we are constantly invalidating each other without knowing it, then patting ourselves on the back for being a good friend.

This conversation guide can help you understand how words of comfort are actually conclusions intended to wrap up the conversation, even if that’s not how you meant it. They essentially say “You’re wrong. And since you’re wrong, there’s not much left to talk about.”

Let’s start with what not to say.

Most people genuinely mean well, but the kindest sounding words of comfort and care are often the most damaging. There are three main situations when people need comfort and support: After a loss, after expressing doubts about their relationship, or when telling someone about conflict or abuse.

After a breakup, an ambiguous relationship door closing, or a death:
“Everything happens for a reason.”
“It could be worse.”
“It’s their loss.”
“This just means something/someone better is coming.”

These statements sound kind and hopeful, but these are all designed to give an explanation that leaves little room for further discussion. They subtly imply that pain and sadness are the wrong things to feel.

If there’s a positive reason, then you shouldn’t be upset. If it could be worse, then it’s not that bad. If it’s their loss, then you’re not losing something, so why are you upset? These are all conclusions. They provide an explanation that, if true, don’t warrant such strong feelings, and move the conversation towards an end. It dismisses the pain your friend is feeling or the loss they are experiencing.

After expressing doubts or concerns about a current relationship:
“It’s not that bad, look at all the good things.”
“Don’t get distracted by old feelings, you love your partner.”
“It’s just nerves. / Everyone gets cold feet.”
“But you two are so good together.”

These feel helpful to you, but typically feel dismissive to the person on the receiving end. Whether you meant to or not, you’re downplaying whatever doubt or concern this person just expressed. Imagine how hard it might be to turn to a friend with concerns like this. Now look at each one and imagine someone saying it to you right after you’ve confided to someone that you’re having doubts.

Each of these essentially says, “You’re wrong.” That’s not comforting, that’s dismissive and judgmental. They came for support through something really difficult and were told their concerns aren’t important, and should be ignored. We do this to people we love all. the. time.

And here’s the thing - maybe they are wrong. Maybe it’s not as bad as it seems. Maybe it is just nerves. But you haven’t even considered their perspective. You drew a conclusion without asking any questions or trying to understand why they feel the way they feel. To them, you’ve just communicated that their reasons are irrelevant, and their doubts and concerns are unfounded or unimportant.

After describing an instance of conflict or emotional abuse
“That’s not that big of a deal.”
“I’m sure they didn’t mean it.”
“That doesn’t sound like abuse.”
“You probably misunderstood them.”

This one can be particularly dangerous. A lot of emotionally abusive tactics are tiny, insignificant seeming things. It’s the repetition of them, frequently over time that does damage. So when someone is really upset, and they tell you some minor thing their partner did and you think “That’s it? They’re really overreacting,” you’re essentially saying the abuse is no big deal.

Obviously you’d never say that if you believed it was abuse—they should have told you that this has been happening for months. But manipulation messes with your head, and they may not be able to articulate the pattern to themselves, much less someone else. They’re reacting to the whole pattern, but they may not be able to connect the dots and see it. Without realizing it, you’re gaslighting them about their own abuse.

This one is tricky because we can’t play therapist all the time. If something sounds like no big deal, it’s hard not to dismiss it. But if they get dismissed enough times, they’ll start to think they’re the problem. They stop telling people. Even if the abuse worsens, they’re unlikely to tell anyone.

When someone finds out, it becomes “Why didn’t you tell me?”

The situations above are specific: a loss, a doubt, a disclosure, and they tend to get a specific set of responses. But there are other patterns of response that show up regardless of the situation.

Sometimes we try to relate and unintentionally shift the conversation to ourselves. If you have a comparable story, first decide it’s actually relatable or just similar. There’s a difference. If you mention it, be brief, state the part that matters, and tie it back to them. Spending several minutes telling them your saga can feel like you’re minimizing theirs, as if telling your story from the past is more important than listening to their present.

One of the most common responses we have to friends and family who are hurting is to cheer them up. There may be times when that’s fine, but you have to figure that out first. Trying to cheer someone up when they’re in pain can send the message that their feelings are inconvenient or bothersome, and they need to fix them.

We also try to focus on the positive in an attempt to shift their feelings. I can give you an example from my own life. During two extraordinarily difficult years, people would try to cheer me up by saying “ok but you’ve also accomplished a lot of good things. You finished your thesis, presented it at APA, and graduated with your masters.” It felt like I wasn’t allowed to be this hurt or feel loss just because I also had some wins.

The other reason this can be problematic is that what seems objectively positive might not be. About a year into my thesis, a number of significant things in my life fell apart. One of which meant I was suddenly living a lot of the painful things I was writing about. On top of everything else falling apart, working on my thesis started to feel like emotional torture. I fell so far behind that I missed two graduation dates.

So yes, I finished my thesis. I got a win among a lot of losses. But writing it amplified my already immense pain and kept me stuck in it day after day after day until it was done. It represents a brutal chapter in my life. I’m proud of it, but it’s not a positive memory.

The thing that these all have in common is that they bypass emotion rather than acknowledging or engaging with it. When you bypass the emotion, you’re communicating distance instead of connection. You’re indirectly saying you’d rather jump ahead and give them the conclusion (according to you) than deal with their emotions and let them form their own.

You might think you’re helping, but this actually increases nervous system activation. Responses like these intensify stress and heighten self-criticism. Your nervous system also learns that expressing these emotions isn’t safe or acceptable, which can increase shame for feeling them.

The research on this is remarkably consistent across dozens of countries and cultures.

Similar research confirms that responses like these often benefit the speaker. It can reduce their own discomfort and helplessness. It protects their worldview while their friend’s experience contradicts it. We think we’re comforting our friend, but we’re actually comforting ourselves at their expense.

In a time when everyone seems to be struggling, we’re making each other feel worse.

You’ve probably done every single one of these things dozens of times. This doesn’t make you a bad person. Most people don’t know these responses are generally harmful. They’re extremely common and almost always well intentioned. And to be fair, there are times where some of these are appropriate, and knowing when is tricky.

The best thing to do is ask. That alone can make someone feel incredibly seen and supported. Ask if they want you to listen or give advice; to sit with them or cheer them up. Then respect their answer.

Before you try to make someone feel better, make sure they feel understood.

Knowing what not to say matters, but how do you know what to say instead?
Part 2 covers what to say instead, and why it works.